Any kind of update to the algorithms of search engines is a key source of pressure for any Webmaster as these updates alter your rankings significantly. Not all traffic variations are the outcome of a search engine algorithm update. These modifications are unavoidable and there are some procedures you can follow in order to tackle the issue.
When you want to amplify the traffic from search engines, your first strategy could be that if you manage to rank for more search phrases, you will get more viewers. You think that when you expand into new keywords, this will boost traffic but actually it’s just the reverse.
These innovative keywords will weaken the application of your present keywords and as a result, you might lose some of the traffic you already have.
Long-tail keywords are commonly ignored because they don’t bring as much audience as their more attractive counterparts. Nevertheless, long-tail keywords are more resistant to alterations in algorithms. The traffic of long-tail keywords tends to vary less because there is less rivalry.
Minor Competing Keywords
Less Competing search phrases maybe not the long tail but they also go through a smaller amount from search engine shuffles.
Massive intervals between fresh posts can harm your site in a big way even for keywords you always used to rank well for and although there are no search engine algorithm modifications. It takes time for fresh posts to position well, new content does produce traffic. It’s better to dispatch one fresh article a week or a fortnight than to post no subject matter for a long time and then discharge thirty new content materials straight away.
Links from immaterial sites can damage you badly. Consequently, you need to get backlinks from high ranking, pertinent sites only. Furthermore, these sites tend not to lose their own rankings that often and for that reason, your own rankings will vary less.
In rank to steer clear of links from inferior sites, you can use a range of tools to discover who is linking to you.
Free of charge search engine traffic is effective but it’s undependable. No matter how superior your site is and how masterfully you are trying to safeguard yourself against search engine algorithm alterations, you are never fully protected. If you want invariable traffic to your site, start using Pay-per-click (PPC) which is a brand of internet marketing where the advertisers pay a payment each time one of their ads is clicked.
Social media promotion
As Warren Buffett said‐doesn’t put all your eggs in one basket’, please don’t place all your audience from search engines. When you start varying your traffic sources, the first option is PPC (which`s money-oriented but usually it produces focused traffic). The second choice is social media. Sites, like Facebook, Twitter or Tumblr are free of charge and they can transport you lots of traffic if your posts become widespread.