Google is frequently modifying its algorithm to rank sites based on keyword application and while keywords and backlinks have the maximum share in terms of influence, a few other minor but key factors also exist. Site speed is one of these crucial features. The outcomes depend on which metric you use to calculate the site`s loading time.
Generally, it’s believed that the website/page speed has less than a 1% effect on rankings. Nevertheless, a lot of sites report a boost in traffic (from search engines) after they optimize their site for pace. This is a worthy motive to do the similar if your site is sluggish–you are not doing it for Google, you are doing it for your users, traffic, and adaptations. Website speed is key to user experience, so if your site is slow, there is no reason to keep it that way. What’s the function of getting traffic from search engines, when your viewers have to wait for 10 plus seconds before they can watch your subject matter–they will have left much before the page has loaded.
Things to do to enhance site speed
Work out the load times
To calculate load times, you require an effective device. Tools like Pingdom Page Load Time, Google Analytics Site Speed, or WebPageTest allow you to test your site in different browsers and spot slow parts on your site.
Progress to a Faster Server
One of the key causes a site is time-consuming is that the server you are hosting it on is slow. The reasons here could be plentiful – from a web hosting provider that lacks the power to offer fast servers, to the kind of your hosting account.
The easier solution here is to upgrade your account. For instance, if you have a sizeable site with a lot of pages and frequent database and you are even now using a shared account, then no provider can maintain the pace you need. Your way out is to upgrade from a shared account to VPS (Virtual Private Server) or to a dedicated server. The costs for VPS/dedicated server a month are much higher than what you are compensating for your common account but if your site is financially viable, the issue with site speed is damaging your business.
Optimize the page’s code and images
Your server might be rapid but if your site itself is slow, you will still go through speed issues. If your code and images are not upgraded for express loading, you won’t see speed perfections till you renovate them. This procedure could take a very long time, especially if your code and images are stuffed.
For pictures, you can use compression or lesser sizes. This will speed loading time considerably. For Hypertext Markup Language(HTML), Cascading Style Sheets