SEO career : Merits and Demerits

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  • High demand
As the internet sites began to expand on a huge scale and make financial benefits, it became more rational to employ a dedicated SEO professional than to have the Web master do it. The increasing demand for skilled SEO specialists is getting higher with the time.
  • Successful career
There are many existing proofs that SEO is a feasible career option. There are many successful examples world wide of winning SEO specialists who have made it big. Good Money
  • Financially viable
SEO is a career that can be practiced while working for a company or as personal enterprise. The return for SEO employees is equivalent to or even higher than that of developers, designers and marketers. Salaries more than $80K per year are not unusual for SEO professions. As a single entrepreneur, you can earn even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more.
  • Additional customer service
A lot of companies offer turn–key solutions that include Web design, Web development and SEO optimization too. In effect, many customers expect that when they appoint somebody to make their site, the site will be SEO compatible, so if you are skilled into both as a developer and a SEO expert, you will be an effective combination as a professional.
  • Rational step ahead
The internet has revolutionized the process companies do business, so today’s marketers and promoters require to have at least some SEO expertise if they want to be flourishing. SEO is also an illustrious career for linguists.
  • Scope for learning
For somebody who comes from design or web management, SEO could seem not technical enough and you might feel that you will demote if you move to SEO. But actually, you can learn many new things from SEO, so if you are a talented techie, you are not relegating but you are truly improving your skill. Demerits
  • Dependent on search engines
Search engines regularly modify their algorithms and these changes are not made public, so even the best SEO experts confess that they make a lot of skilled guesses about how things work. It is disappointing to make everything flawless and then to come to know that due to an alteration in the algorithm, your sites dropped hundred positions downward.
  • No set rules
You can work full time, follow the whole thing that looks like a rule and still you are not achieving success. At present, you can’t even count on bringing a search engine to court because of the harms they have done to your business because search engines are not obligated to place high sites that have tried to get optimized.
  • Fast changes in rankings
Even though you somehow manage to get to the top for a specific keyword, keeping the position needs continuous hard work. Many other businesses are like that, so it`s not logical complain – except when an angry client begins grumbling at you that this week their ratings fall below.
  • SEO needs endurance
It could take months to move ahead in the ratings. In addition, if you stop optimizing for some time, most likely you will experience a substantial drop in positions. You require lots of incentive not to quit when things are not going your way.
  • Black hat SEO
Black hat SEO is the biggest negativity for the future SEO professionals. Dishonest rivalry is present in any industry and those who are principled suffer from this but black hat SEO is quite extensive now. It is fact that search engines criticize black hat practices but still black hat SEO is a key worry for the industry.    
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