Google webmaster : Use and Importance

google webmaster Google SEO

What`s this?

Google Webmaster Tools is a set of devices for webmasters. This is a very effective toolset that lets you to communicate with Google and modify many features of how Google sees your site, like as list the outside and inside links to your site, regulate the crawl rate at which Google ranks your site, check the search phrases users typed to get on your site, as well as the click through rate for each keyword, see your site’s statistics and so on. One issue that needs mentioning is privacy concerns. Since you are giving Google a full access to your site’s figures, you could be worried about how they control this data. Though Google is a respected company and it is quite expected that they will not misuse the data you are giving them entrée to, if privacy is a top concern for you, think twice before letting Google to your site’s confidentialities.  

How to start?

To use Google Webmaster Tools, you require to join it first. After you join, you have to go through the verification process, so that Google knows you are the genuine owner of the site you want to use Google Webmaster Tools on. There are several methods of verification process. The first one is to download an HTML file and to upload it to the root directory of your site. Another one is to insert an HTML tag into the head of your home page. If you are using the same Google account for Google Analytics, a third choice to confirm takeover is via Google Analytics.

For daily use

Once you have confirmed your authority and have Google code in place on your site, you can start benefiting from the Google Webmaster Tools.  

Search queries

The Search Queries section shows the search phrases that guide users to your site. This long list shows which keywords users searched for when they landed to your site. It is best if this list matches the keywords you are optimizing for but very often this list contains effective keywords you were unaware of. In this situation, pick these quality keywords and start optimizing for them as well. In the Search Queries section, you can also see the number of impressions and the number of clicks, which provides you an impression about the Click-through rate (CTR) for this keyword. A higher CTR means the keyword is applicable, so you could want to spend more efforts into this keyword.  


Here you can watch where your backlinks (internal and external) appear from, as well as the pages they are linking to. As with other link checking tools, don’t count on that each single link to your site is showed but this list of back links is helpful to check frequently. One of the higher functions of the Links section is to deny links to your site you consider damaging.  

Crawl errors

The Crawl Errors section shows the errors Google bot stumbled upon on your site. The data you get is alike to what you get when you use the Spider Simulator and it shows unreachable pages, missing pages, server errors, and all kinds of troubles that disallowed Google from accurately crawling your site.  


Here you notice what keywords (and their importance) Google has found on your site. The two lists (of keywords users type and the keywords Google finds on your site) could be diverse, which means you are not optimizing for what users are looking for.


Here you see the sitemaps of your site Google has found and the amount of URLs into them. If the sitemap found by Google is dissimilar from what you estimated it to be, you can put forward a fresh sitemap for Google to apply.  


You can use your Google Webmaster Tools to put forward a robots.txt file, or to set the chosen domain syntax to be displayed in search results. Google Webmaster Tools also allows to know if your site is contaminated with malware. In this case, you require to cleanse it first and then resubmit it for review.      
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